San Francisco’s Ferry Building And Embarcadero

Award Winning California sightseeing tour guide: Everyone’s favorite – a gourmet feast! The best regional foods and fabulous restaurants await inside this reinvented landmark: a delightful farmer’s market, fresh local cuisine, sinful desserts – ooh, the temptations!!!

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An Online Tour Guide:

  • to play and pause as you wish
  • providing a day or two of entertainment for less than $5
  • including insider tips, maps and directions
  • fascinating information throughout your route
  • and tons of photos because 'a picture is worth 1000 words'
Like having a friend show you around!

San Francisco Embarcadero Guided Sightseeing Tour

San Francisco’s landmark Ferry Building has been welcoming visitors to the ‘City by the Bay’ for more than 100 years. With its recent transformation into a foodie mecca, thousands again walk its grand halls, enjoying shops and restaurants that celebrate the bounty of northern California. The historic Embarcadero waterfront is also undergoing a renaissance, with lovely new palm tree-lined promenades, historic exhibits, and piers to take in bay and bridge views. This is a delightful place for a quick getaway!

People tell us all the time that our tours make travel easier and much more interesting. So download Tours4Mobile’s San Francisco Embarcadero guided sightseeing tour to your mobile and come with us to explore one of San Francisco’s most popular attractions.

Tour Highlights

Explore these and more with your expert personal guide, available 24/7 on your schedule!

  • Introduction
  • The Ferry Building
  • The Marketplace
  • Embarcadero North
  • Embarcadero South
Transportation By Foot – Easy walking
Specialty City/Town, Historical/Heritage
Tour Type Guided Tour – play before & while you tour
And much much more…

View San Francisco’s Ferry Building And Embarcadero Tour in a larger map


  • Visit the Ferry Building on Tuesdays or Saturdays when the farmer's market is in full swing, hosting dozens of farmers and food producers from all over Northern California. City Guides offers its free 45-minute history tour at noon.
  • On Tuesdays and Saturdays, CUESA, which operates the market, offers a Veggie Valet that allows you to drop off heavy groceries while you shop or retrieve your car. Check at the information booth in front of the Ferry Building for the service, as well as validation for parking lots nearby.
  • When you see samples at the farmer's market or in the Ferry Building marketplace, stop, taste, and ask questions. Farmers and food artisans are happy to talk about what they've produced. It's a delightful way to learn how local, organic food is grown.
  • As you stroll the promenade along the Embarcadero, take time to read the many markers that contain a wealth of old photos and fascinating information about shipping and transportation history.
  • For longer getaways, take a ferry to Sausalito or Tiburon, or rent a bicycle and ride across the Golden Gate Bridge to those Marin County towns. Then return by ferryboat.

Laura Del Rosso

Laura Del Rosso is an award-winning journalist and contributing editor to Travel Weekly, the travel industry's leading news magazine. She is the author of "Great Escapes: Northern California" (Countryman Press, publisher) and writes regularly about her travels. A lifelong resident of northern California, she has lived in San Francisco for 25 years.


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This preview is just the introductory chapter. Purchase a full tour to get a day or two of entertainment as you explore with our experts at your own pace.

Tours4Mobile Reviews

"Exciting, a whole new concept"
Around The World Travel Radio

"Even though I am a local, I thoroughly enjoyed visiting and learning more about the history of the landmarks. The author's interest in the area comes through in his engaging style of writing. Being able to complete the tour at my own pace made it even
more enjoyable."
Flora Savitzky (Researcher)

"When the conference ended, I stayed in town on my own and used T4M's self-guided tour to decide which things in town I wanted to visit and what to see/do there. The guide was right every step of the way. Bottom line, this guide helped me make the most of my time in town."
Ed Wetschler, SATW & Editor of Tripitini